San Francisco 49ers honored for gay-friendly ad
Last Monday the San Francisco 49ers received the Outstanding Diversity/Journal Ad at the Commercial Closet Association's Images in Advertising Awards ceremony. The ad, which ran in the GLAAD Media Awards books, states "The San Francisco 49ers are proud supporters of the 18th Annual GLAAD Media Awards."
"In addition to our sponsorship of the GLAAD Media Awards dinner, we are also proud sponsors of the San Francisco Pride Parade. And our 49ers Foundation financially supports the San Francisco LGBT Center. Each year, the owners of the San Francisco 49ers, over the past four seasons, have created a special LGBT fan appreciation event in San Francisco" said Lisa Lang, vice-president of communications for the San Francisco 49ers.
As a side note, the 49ers have been offering same-sex domestic partner benefits to all their associates since 1997, making them the only NFL team to do so.
Commercial Closet Association advocates for advertising that respects the diversity of all, specifically gender identity/expression and sexual orientation, for a more accepting society and better business results.
Source: Outsports
Posted by James Schend on July 31, 2008 in Football -- American
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It's nice to know that the 49ers give the fan an event for them.
Posted by: 49ers Tickets | October 21, 2009 at 01:27 AM